Contemporary
Athletics

Identity

2014

Apparel designer, Cedric Hudson, started Contemporary Athletics in 2011. Over time, the project has grown into an expansive collection geared towards urbanites whose clothing needs to withstand the rigors of city life. Every ensemble consists of sophisticated layering systems highlighted by technical outerwear that places equal emphasis on form and function. Durable materials paired with high quality construction ensure that each CA piece will last for years to come. 

Cedric came to me to develop a new identity system that is as sleek and versatile as the clothing he creates. Each mark mirrors his dedication to simplicity, craftsmanship, and refinement.