I’m Nathan Shinkle, a Multidisciplinary Designer and Art Director with over sixteen years experience spanning several industries.
NOTE: SpeedLab is adidas’ Close-To-Market business unit, focused on bringing unplanned product to market in as little as 10 days.
Collaborate with global counterparts to establish seasonal art direction
Develop exercises for faster, more effective brainstorming
Identify and pitch immediate opportunities to Marketing personnel on a daily basis
Use strength based management techniques to maintain morale in an extremely fast paced and unpredictable environment
Direct photo and video shoots to generate assets for product marketing
Provide art direction to internal and freelance designers
Oversaw the design phase of six MLS fan gear collections with the highest sales results to date
Identified and lead the development of several design processes, increasing interdepartmental efficiencies by 75%
Analyzed market trends and consumer needs to increase the effectiveness of the adidas concept process
Worked in a variety of graphic styles across multiple lines of product for adidas, Reebok, CCM, Crossfit, NBA, NFL, NCAA, NHL, and MLS
Collaborated on several identity systems including Leo Messi, Derek Rose, RGIII, Winnipeg Jets, 2014 and 2015 NBA All-Star Events
Consultant to Collateral Team during the development of several eCommerce initiatives for adidas, adidas-SLD, and Reebok Cricket