adidas Graphic Voice

Art Direction. 

2014

In 2014 I was asked to be part of a focused team that would set the global graphic direction for the adidas Brand. Our objective was to establish a set of guiding principles that every designer can easily integrate into their personal creative process. 

These principles ensure designers are creating products that embody adidas’ graphic language while encouraging creativity and variety.

This book contains carefully curated imagery that supports each of the aforementioned principles.