adidas Golf

Younger golfers are drawn to the sport for its social appeal, outdoor challenge, and rising cultural relevance. They seek youthful graphic tees to express passion, individuality, and a modern take on the golf lifestyle. This selection of concepts shows my approach to taking back mindshare from smaller brands within the space.

Beyond the Course

Streetwear is making its mark on golf, blending casual fashion with tradition. Younger players are embracing hoodies, joggers, and bold sneakers, challenging the sport’s classic dress codes. This trend reflects golf’s push for inclusivity, modernity, and youth appeal reshaping how the game looks and who feels welcome. 

With the Beyond the Course collection we set to offer more stylish alternatives without compromising the high performance standards adidas Golf is known for.

Still Swinging Tour

"Still Swinging" captures resilience and determination, symbolizing the enduring fight through golf's challenges with strength, spirit, and an unbreakable will to persevere. To support this message, I created illustrations reminiscent of tour merch tees for this package.

adiCross

In golf, an "eagle" refers to a score of two under par on a hole - it's a significant achievement. I illustrated the adiCross eagle in the style of "truck stop art" to play on this term and to inject a sense of rebellion into one of the categorie's most elvated offerings. 

Forever on Par

Forever on Par was created for those who want to embody quiet confidence—it means they trust their skills, match challenges calmly, and don't chase validation. This collection is for the ones who are steady, capable, and know their worth without needing to prove it.

Ultimate365 -Outdoor

When the adidas Golf Group told me they were refocusing the Ultimate 365 Collection so it would perform in all weather conditions, I set out to provide them with graphics that felt familiar and inspiring to the outdoor adventurer.

Habits

Golf is addictive because it blends challenge, unpredictability, and personal growth with moments of perfection. The mental focus, natural setting, and occasional great shot trigger reward pathways, making players chase improvement and relive the thrill round after round... a worthy investment.

Chip Driver

Even a bad day on the links is better than a good day anywhere else. I created the ever-smiling Chip Driver character,  adidas Golf's mascot, to represent those who play golf for fun more than for perfection.